Rosetta Stone Breaks into Literacy Education with Lexia App


Rosetta Stone, Inc., a company synonymous with foreign language-learning software, has released a new product to help children learn to read.

Created in partnership with literacy specialists from Lexia Learning, Rosetta Stone Kids Reading plans to help children age 3-7 develop core literacy skills through adaptive technology that responds to the learner’s strengths and weaknesses, thus offering individualized instruction.  Lexia Learning became part of Rosetta Stone in 2013.

“”Learning to read is a life-changing achievement,” said Steve Swad, President and CEO of Rosetta Stone. “Kids who learn to read early are better equipped to succeed in school and in life.  Our Lexia Reading Core5 solution is already helping millions of children in America learn to read at grade-level in school; now, with Rosetta Stone Kids Reading, we’re providing an engaging, effective way for parents to help their kids learn to read at home.”

The app uses Lexia Learning’s blueprint for literacy development to provide 10 levels of curriculum-based learning that offer 600 units of learning materials and 50 activities and games to cover five important reading skills, including phonological awareness, phonics, fluency, vocabulary and comprehension.  The app is designed to keep children having fun in “Lingo Land” while they learn to read with the help of the Lingos, brightly colored characters that accompany children through skill-building adventures, such as sounding out words, matching rhyming words and boosting reading comprehension.  Each level offers a different story and problem to solve, allowing children to gain new reading skills.

The app can monitor the progress of up to four learners at once, allowing for use in families with multiple children.

Rosetta Stone Inc, which built its business on language-learning software, has recently stepped into the education-tech market, with their focus shifting from CD-ROMs and kiosks to a more cloud-based business.  Their kids division was released last year with two applications, Lingo Letter Sounds and Lingo Word Builders.

The new app is considered by the company to be the most significant move to date in their expansion beyond the language-learning market, providing families a fun and affordable learning experience through the use of educational technology that will help children gain foundational reading skills.

With Rosetta Stone Kids Reading, we’re breaking new ground in the area of reading technology for consumers,” said Nick Macey, Chief Product Officer at Rosetta Stone. “Never before have parents and kids outside the classroom had access to a reading program that provides this level of research-based rigor in a highly engaging, game-based learning environment. It’s fun, it’s challenging, and best of all, it works.”

Rosetta Stone Kids Reading is available as a free download for US consumers on iOS and Android tablets.  While the first lesson is available to play for free, customers may also purchase a digital subscription for $19.99 per month or $99.99 for the whole year to gain access to all 10 levels.

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