Parent Paperwork, the Australian education technology startup that facilitates the automation of school paper forms, disclosed that it had received seed funding of over $100,000.
The funding will be used to amplify the marketing and business development both at home and overseas.
Even if co-founder of the startup Fiona Boyd would not reveal the exact figures of the investment in her company, she has hinted at it being “several hundred thousand dollars”. The funding was seeded by a small group led by Melbourne investor and new board member of Parent Paperwork David Broughton, writes Kye White of Startup Smart.
She has lauded the funding for coming at the right time.
“With this investment we’ll be able to launch a much-enhanced marketing strategy, and continue to develop the ParentPaperwork platform. The product roadmap includes several exciting initiatives we plan to roll out in 2015 which we firmly believe will be very attractive to existing and new customers, and add significant value to the business.”
Parent Paperwork revolutionizes the control of school permission slips by substituting the physical exchange of paper forms between schools and parents. The communication of permission slips to and from parents is a tedious, inefficient and taxing process both in ensuring the form reaches the parent and receiving the form from the parent. Parent Paperwork makes the whole process electronic, and in doing so makes the process more time and cost efficient for schools. By making sure that the information is transferred via email and secure web pages, and strict identity authentication systems, the startup boosts liability control and improved monitoring of parent response.
The platform is strictly not mobile app based, to allow greater reach to parents without smartphones. It also records real-time reporting of parent response as well as alerts parents to respond if they have not provided a reply by the due date.
Boyd is pleased with the company’s progress:
“Since launching into schools a few months ago we’ve been extremely pleased at the positive response to Parent Paperwork’s product offering…
… We now have a great range of customers across the spectrum including independent, state and Catholic schools in Australia plus international schools in almost a dozen countries.”
Starting off in October with 14 paying schools, Parent Paperwork has seen a rapid increase in approval by customers in and out of the country. With now 25 schools enjoying their services, Boyd is now considering scaling up the company. Its primary target is to reach out to international and Catholic schools, using current customer reviews to provide proof of their quality, instead of seeking specific international markets; as well as “focusing on multiple strategies and channels,” according to Boyd.
Currently the startup is negotiating terms in a deal that could see their services be employed by state schools in a south-east Asian country.