UK startup miDrive, the most downloaded app for those learning to drive as well as instructors, helped over 200,000 student drivers in 2015 by connecting high-quality, approved driving instructors with students and offering an educational platform to help learners through their theory test, practical test and beyond.
The app helps learners work through the DVSA Driver’s Record alongside an instructor, one level at a time, using 24 modules. Learners receive a “Lesson Report” at the end of each lesson that shows the route driven through GPS tracking, progress against the DVSA Driver’s Record, as well as notes from the instructor. The app offers the ability to book and schedule driving lessons.
Users receive access to a marketplace that offers the ability to search for instructors by gender and location, in addition to finding competitive prices for lessons in an effort to save student drivers money, writes Steve O’Hear for TechCrunch.
Scott Taylor, CEO of miDrive says: “Road safety affects everyone. We’re set on reducing the number of road deaths and injuries. Five people are killed every day on Britain’s roads – that’s five too many. We know there’s a huge amount that our technology, approach and platform can do to help learners become better, safer drivers.”
Taylor added that although 1,500,000 drivers tests are taken each year in the UK alone, the pass rate is still under 50%. He said that the goal of the app is to improve those statistics through the miDrive curriculum and innovative technology.
miDrive has won a number of awards for their educational platform, approach and innovation. It was recently featured on Channel 5’s ‘The Gadget Show’, winning their feature on driving tech.
The company also launched a theory test app this year in an effort to make learning to drive fun through a game that can be played alone or head-to-head with other student drivers.
Users can download the app, which recently ranked #2 for educational apps on Apple’s app store, for free on iOS or Android.
miDrive was launched in 2013 in an effort to combine the process of learning to drive with technology. The app has helped thousands to improve upon driving skills, find qualified instructors, pass their exams more quickly, and save as much as $445, or £300, on lesson expenses. miDrive also offers users access to an extensive library of videos and articles, and allows users to track their drives.
The company recently closed a £2 million Series A round, adding to the £1 million it had previously raised through investors including MBM Capital Partners and Holiday Extras. The company says it plans to use the money to increase its current 10-person team while also expanding within the UK and internationally.