Intel Acquires Kno to Develop Interactive Textbooks, Curriculum

Chip-maker Intel's education division aims to further its push for rapid technology in classrooms and has acquired Kno, a leading education software company whose guiding mission is to change the way students learn.

According to Intel Blog's Admin, the mission of Intel Education is to support the rapid technology adoption in the classroom. It works to create an ecosystem of hardware, software and digital content specifically designed to help students learn and to offer educators the tools to effectively integrate technology into the classroom.

Intel Education's work is based on over a decade of experience working with teachers and students, helping to prepare more than 10 million teachers around the world to bring technology into their classrooms. Intel Education looks forward combining its expertise with Kno's rich content so that together they can help teachers create classroom environments and personalized learning experiences that lead to student success.

According to Ingrid Lunden and Rip Empson of TechCrunch, to date, Kno's apps can be accessed via its iPad, Android and Windows 7 and Windows 8 apps. The main idea behind Kno is that the books are not only digitized but also include additional features to help students and teachers assess their progress, share information with others and generally become more engaged with the content.

"They are the same books, only smarter," the company notes on its site.

TC learned that although the pricing of the deal remains unclear, the entire Kno team will be joining Intel as a result of the acquisition – with one notable exception. The co-founder and CEO, Osman Rashid, will not be joining the company. However, his plans after the exit are unclear.

"He was definitely the figurehead behind it," Galvin admitted later to TC in an interview. "[Staying on] was something that Osman and I talked about early in the process."

"But where I wanted to take Kno and where Osman wanted to take it were two different things. His direction was to continue with a North American focus and I want to go international; and for us to go international, that's about integrating with Intel's sales teams, working on bringing this to new markets," he continued.

Moreover, it is not a new idea to use Kno for an international education play, as the two companies had already been working together in markets like China on textbook digitizing initiatives. Kno was a natural partner and Intel Capital was among Kno's list of investors.

"It became more attractive to me to have them be a part of the portfolio rather than just a partner," said Galvin.


11 27, 2013
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