Indian Upstart Outsourcing Education Technology Know-How

In addition to becoming one of the biggest exporters of technological know-how in the form of highly trained IT professionals, a company in India is riding its country's momentum to improve education worldwide. Sanjeev Mansotra and his company CORE Education & Technologies Ltd. are bringing India's approach to education to other parts of the world, including United States and the United Kingdom.

Among the services CORE provides are teacher training and tech infrastructure assessment for computer-based testing. Thanks to the power of the internet, CORE counts among its clients schools and districts not only in Western Europe and the US but also parts of the Middle East.

From their base in India, the company aids governments in almost every challenge that confronts lawmakers when it comes to education. CORE not only analyzes how best to allocate scarce academic and financial resources, but also tracks that everything ends up where it is supposed to go.

In the UK, the company's biggest business is teacher training. "There is a big demand in UK for temporary teachers. We provide training to teachers and provide temporary teachers to schools in case of absenteeism," Mansotra explains.
Anshul Sonak, President of the company, adds that "teacher absenteeism is looked at very seriously abroad. Supplying alternate teachers is a big business in the UK and we have a tie-up with Oxford University for the same."

In 2012 the company expanded by acquiring K-12 Division of Princeton Review Inc, which will allow it to enter what promises to be a lucrative market of computerized student assessment. Although its assessment products are used in individual classrooms and schools, CORE's customers are chiefly governments or institutions of higher education.

The company entered the Indian market in 2007 with a software project for the Jharkhand government that tracked every child's enrollment, nearest school, basic data etc. This data was collected on ground by an agency and then made available to the government in the form of a report that could be accessed via CORE's software platform. CORE also had its eyes on the government of India's move to allocate a budget for Information and Communication Technology (ICT) education, which the firm already had experience in handling in the US and UK. "However, the component of services was lower in what the government was looking for in India and there was a higher demand for hardware, which is why we didn't bid initially," Mansotra says.

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