Futuresource Report Shows 7% Increase in Ed Tech Spending

(Photo: Jeffrey Betts, Creative Commons)

(Photo: Jeffrey Betts, Creative Commons)

A new report issued by Futuresource Consulting has found a 7 percent increase in education technology software spending across the globe.

Colin Messenger, senior analyst at the UK-based ed tech research firm Futuresource Consulting, said spending on educational hardware, including Chromebooks, classroom displays, and mobile PCs increased to $15 billion worldwide last year. Messenger added that the area has seen $4.5 billion in growth since 2012.

The spending increase is largely due to the popularity of the mobile PC, which currently accounts for 67% of all expenditures at $10.1 billion, an increase from 63% last year. Countries such as Thailand, India, Mexico, and Venezuela have all seen increases in products and purchases.

Chromebooks saw the largest growth in the personal computers division, with a 42% expansion in revenue last year and over $1.5 billion in sales in 2015. According to the document, the United States purchased the greatest amount of Chromebooks, reports Richard Chang for THE Journal.

According to the report, despite a decline in computing devices across all sectors, spending on ed tech saw an increase of 7%, with devices that run Chrome OS, including Chromebook and Chromebox leading the way. In fact, Chrome OS devices that were shipped to K-12 schools in America increased by over 31% last year.

The report went on to say that Chrome made up exactly half of all device shipments to K-12 schools in the United States last year, higher than any other operating system. Google's Android OS, known to be the most popular OS worldwide powering Android phones and tablets, was found to be off by one point for the year among K-12 schools, down 2% in market share.

Apple's iOS, which powers the iPhone and iPad, was off by seven points in 2015 in comparison to 2014, with a 19% market share. Meanwhile, Windows was down three points to 22%, and Mac OS was down two points to 6%.

Across the globe, Microsoft Windows was found to take first place with a 43% market share, up four points from 2014. Chrome and Android were found to be on fairly equal standing at 20 percent and 18 percent, respectively, writes David Nagel for THE Journal.

Classroom displays including whiteboards have also increased in popularity. With 2.5 million sold last year, the number of interactive displays sold in 2015 more than doubled the amount sold the previous year. With new models and vendors entering the market, competition in this area is quickly on the rise, especially for interactive whiteboard vendors who have typically dominated. The report predicts that the interactive projector market will continue to increase over the next three years.

Based in Hertfordshire, Great Britain, the annual technology in education report was recently published by Futuresource Consulting. The 100-page report, "Technology in Education: Global Trends, Universe Spend and Market Outlook," can be found on the company's website for a fee.

The report includes a roundup of research and data analyzing market opportunities for technology in education. Included in the report are a number of products such as mobile computing like notebooks, netbooks, Chromebooks, and tablets; classroom displays including interactive whiteboards, flat panels, projectors, standard projectors, lectern panels, and pen displays; voice amplification; and voting systems and slates/tablets.

04 20, 2016
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