Former Iowa Teacher Wins Google Uptick Award for StarrMatica

Emily Starr was a 4th grade teacher in Iowa when she was given technology to use in the classroom — and no resources to use it.

She spent hours searching for content to utilize the technology to its fullest. After that tedious struggle, she decided to form her own company to provide digital content to teachers just like her, and StarrMatica Learning Systems was born.

StarrMatica currently boasts over 4,800 K-6 resources for computers, tablets, projectors and interactive technologies, ranging from webinars to curriculum that parents can use at home. Many, including Google, took notice.

Emily Starr, President and CEO of StarrMatica Learning Systems

Emily Starr, President and CEO of StarrMatica Learning Systems

Ms. Starr, President and StarrMatica Learning Systems is one of five Google Uptick Award winners, a contest created by Google and the Association of Small Business Development Centers (ASBDC). As part of the award, Starr and her company are featured in a professional video ($3000 value) and a choice of prizes valued at $1000. The videos debuted at the annual ASBDC conference in San Diego this month and have just been posted on YouTube for viewing. The videos can now be found by searching for StarrMatica on YouTube.

"Start-up budgets are tight, and businesses can save capital simply by learning the full capabilities of Google's products," Emily Starr advises. "Google products definitely star in StarrMatica's start-up success story!" Starr wrote in her winning essay. She cited Google AdWords, Google Docs, Google Calendar, Google Analytics and Google Hangout as tools she uses to do business.

The Google Uptick Awards was a contest created by Google and the ASBDC for the ASBDC conference. The contest promoted by the ASBDC and the SBDC Network asked small businesses to submit a short essay about how they have used Google products to tackle existing business challenges, tap into new opportunities ¸ or increase
productivity to improve their business results. Starr learned about the contest from her SBDC liaison, Ann Hutchinson, from the Eastern Iowa SBDC. "We couldn't be more thrilled about Emily's award. StarrMatica exemplifies a great idea, well executed, and we are so happy to see her getting national recognition for her efforts."

"The Internet can be a powerful tool for small business owners to reach new customers and grow their businesses, and these five Google Uptick Award winners are a great example of that," said Helen Schindler, Small Business Marketing Manager at Google. "Google is committed to helping small businesses around the world take advantage
of these opportunities and use online tools to take their businesses to the next level."

Starrmatic Learning Systems can be found online at, and Ms. Starr can be found on Twitter at @starrmatica and on Google+.

Matthew Tabor

Matthew Tabor

Matthew is a prolific, independent voice in the national education debate. He is a tireless advocate for high academic standards from pre-K through graduate school, fiscal sense and personal responsibility. He values parents’ and families’ rights and believes in accountability for teachers, administrators, politicians and all taxpayer-funded education entities. With a unique background that includes work in higher education, executive recruiting, professional sport and government, Matthew has consulted on new media and communication strategies for a broad range of clients. He writes the blog “Education for the Aughts” at , has contributed to National Journal’s ‘Expert’ blog for Education , and interacts with the education community on Twitter and Google+.
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