Educational Technology Company Buys Digital Media Outlet

ePals Corporation, an education technology company, has bought the Newstogram platform and the DailyMe service from Nexify, a provider of solutions for dynamic personalization for digital media and e-commerce, writes Nathesh at TMCnet.

ePals is a platform designed to promote meaningful teaching and learning, showing teachers and students how to use technology strategically to promote learning principles that are essential for academic achievement, according to its mission statement.

"This involves creating a safe and secure content-rich environment that challenges students and educators to research smartly, collaborate with other learners of all ages, think critically, problem-solve, and communicate their learning using various web 2.0 tools. It is this way that technology serves deep learning and is not simply an add-on in the classroom."

Newstogram states that it is at the forefront of creating relevant user experiences that requires a deep understanding of each user's unique interests. The platform focuses on delivering individual relevance through interest-profiles, built through tracking users' daily internet use, writes Nathesh.

DailyMe with its advanced personalized news experience is a service a capable of changing the way news is read and delivered by combining the best of journalism, technology, and community.

Through this deal, ePals are able to develop a technology platform for learning applications. Publishers who access the Newstogram platform will now be able to publish ‘educational' content, writes Nathesh.

"ePals Media will continue to provide media technology to Nexify partners, integrate matching and recommendations technology to the existing ePals products suite, and create a wealth of opportunities for ePals content partners in both the existing ePals network and across the Newstogram network."

ePals added that it believes that the dynamic personalization and matching capabilities that the Nexify platform has already delivered in news publishing will have transformational qualities in educational publishing and learning, as users are matched with quality content and other learners to increase student, teacher and parent engagement and drive demonstrably better outcomes, writes Nathesh.

Matthew Tabor

Matthew Tabor

Matthew is a prolific, independent voice in the national education debate. He is a tireless advocate for high academic standards from pre-K through graduate school, fiscal sense and personal responsibility. He values parents’ and families’ rights and believes in accountability for teachers, administrators, politicians and all taxpayer-funded education entities. With a unique background that includes work in higher education, executive recruiting, professional sport and government, Matthew has consulted on new media and communication strategies for a broad range of clients. He writes the blog “Education for the Aughts” at , has contributed to National Journal’s ‘Expert’ blog for Education , and interacts with the education community on Twitter and Google+.
09 6, 2011
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