Research: Vaccine Education Programs Not Meeting Expectations

A new study reveals that vaccine educational programs are of little use as they do not do much to motivate the parents to vaccinate their future children.

The study reveals more by stating that those parents who were reluctant in getting their children vaccinated after attending these education campaigns identified even more reasons for not getting vaccines for their children.

According to the author, the main findings of the study showed that it is not an easy task to correct people’s wrong perceptions. Brendan Nyhan, a political scientist, added to this by saying that correcting people’s political perceived information may backfire in many cases. He with his team studied the messages put out by the public health campaigns about measles-mumps-rubella vaccine, according to Andrew M. Seaman of Reuters.

The MMR vaccination is adopted at high rates in United States, yet there are some states where the rates go below 90%. Reportedly, it is necessary for U.S. to sustain high levels of MMR vaccine because there are continuous reports of increasing number of measles cases.

According to the statistical data in a research journal published by Centers for Disease Control and Prevention (CDC), the vaccination of newborn kids in 2009 will save about $70 billion which and it will eventually prevent 40,000 deaths due to non-vaccination with a decrease of almost 20,000 disease cases.

In other research, Nyhan took the data from nationally representative surveys of 2011 in which 1,759 parents were surveyed about their children’s health and their views on vaccination. Then the parents were supposed to receive one of the five awareness messages and almost after 12 days they were surveyed again. Then next two following campaigns were also conducted with the data taken from CDC for the representation of risk level of the avoidable diseases.

The fourth campaign had a more realistic approach, as the parents were shown the pictures of those children who were suffering from this disease. The results of the second survey did not show any significant improvement in the parent’s views about getting their children vaccinated.

According to the research reports, the campaigns that were concentrating on highlighting the dangers of curable diseases were only causing an increase in misinformation. Researchers from the Center for Vaccine Awareness and Research at Texas Children’s Hospital in Houston  said that it is necessary to revise public health messages in order to analyze the level of their effectiveness.

They continued by saying that the research was not only about the public health messages but it also focused on the type of relationship that the parent had with the health care provider.

03 4, 2014
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