It’s true that choosing a name for a baby is a complicated and important. Some parents keep their name choices a secret to eliminate hearing unwanted critiques, says Jenni Avins, writing for Quartz. Others parents ask “branding experts” to help them choose names that will ensure that their children will be popular, successful, and culturally appropriate.
Bloomberg says that anxiety-ridden mothers and fathers in Europe and the US are also turning to branding experts to choose a name that is as close to unique as possible.
A Swiss branding firm that charges $29,000 will research the history of a name to make sure that the moniker does not have, as Marc Hauser, the agency’s head said, “an aggravating past.” Hauser told Bloomberg that his name, Marc, should not be used since it has a connection to Mars, the Roman god of war.
If the amount of money needed to get this advice is an issue, parents could pay several hundred dollars to Sherri Suzanne of New York’s My Name for Life to get a name suggestion based on “quantitative and qualitative” analysis.
Another choice they have is to buy “The Baby Name Report Card: Beneficial and Harmful Baby Names,” written by UCLA professor Albert Mehrabian. The book categorizes names according to ratings such as “popular- fun” and “ethical-caring.”
And easiest of all are websites like Nameberry, which include such classifications as “Girlish Baby Names with Boyish Nicknames” and “Romantic Italian Baby Names.”
Mehrabian thinks it is an excellent idea to hire a baby-brander.
“Believe me, you don’t want to name a child with an unattractive name and have them go through life and suffer the consequences,” he told Bloomberg. “If you are getting somebody who really knows the evidence, then I’ll say it’s worth every penny, whether its $500 or $5,000.”
He added parents make huge mistakes when they are attempting to come up with the creative and unique names.
Amazingly, this trend is not a new one. South Korean and Indian parents often consult spiritual leaders to advise them on naming their children, says Taylor Bell for attn.
The idea that names can make a person more successful was a topic in the book “Freakonomics.” The writers investigated the link between income and names and came up with a theory of “class-based baby name trends.”
Laura Watternberg from Baby Name Wizard said the writers were claiming that certain baby names get popular with high-income, highly educated families and “trickle-down” to families that aspire to be like the elite and privileged, who then copy the names the affluent parents have given to their children.
But currently, more people are looking for names that are innovative and that mirror their identity. As Watternberg says, people are “blazing their own trails.”
NextShark quoted Suzanne as saying:
“While some criteria, like name popularity, can be measured and ranked objectively, I find that other qualities, like morality of a name or likelihood for success, are very subjective and vary from person to person, community to community and particularly generation to generation.”