A Tel Aviv- and New York-based company has launched an affordable, curated, children’s clothing delivery service called Kidbox that is focused on eliminating hassles for parents who want cute clothes for their kids.
But they also are aiming at solving a much larger problem. For each purchase of a $98 package of brand-name children’s fashion items, Kidbox will give an outfit to a needy child. CEO Haim Dabah explains that this is an opportunity for children who get their clothes from Kidbox to learn the importance of giving to others.
Dabah was one of the founders of the Gitano Group, Inc., a large apparel merchandising company. He later began Kidbox along with his oldest son Morris. Dabah told Forbes’ Janet Burns that three decades in the world of fashion led to this new brand-to-consumer service.
“It has been apparent to me for some time that the way people want to shop is changing,” he said, “and today there is technology that exists to make it happen.”
If parents are tired of the time and expense it takes to keep their children well-dressed, Kidbox is the way to go. The company offers outfits assembled by a stylist by way of customer input and algorithms and a savings of 30% as well.
The opportunity to shop from home and to decide on purchases with their children makes Kidbox a positive experience for parents and kids alike, the company says — and the fun continues when the box arrives in the mail. Children can help decide which items to keep and can play with the small educational or fun extras that come along with the clothing.
Included in the box will be information on agencies or charities that families can use to decide where the donated outfit should be delivered. The trigger for having the donation given is that the family must keep one entire $98 box.
All children, wealthy or in need, enjoy receiving new, cool clothing. And giving back is a way to teach the next generation of citizens how to make a sustainable, responsible fashion industry, says Kidbox.
“The excitement of getting new clothes is an ideal way for parents to begin the conversation with their kids about the essence of social responsibility,” he says, and lets them share “the awesome experiences of getting and giving new clothes to other children while also fostering a culture of generosity.”
The goal for Kidbox is to clothe a million kids in need, and with the participation of its customers, it can happen, said Dabah.
The first step, says New York’s Metro, is to select the style of clothing the child likes. To do this, parents fill in a questionnaire with their children about their young one’s preferences. Then Kidbox customizes clothing items and the fun-filled box is delivered.
Each box will contain six or seven pieces of clothing and accessories and the complimentary surprises. Families have seven days to decide if they want to keep everything or just some of the items. The entire box is priced at $98 plus tax, but parents pay for only what is kept. Kidbox is not a subscription service, so moms and dads can order more boxes or cancel at any time they wish.
Amanda Quick of TechCo writes that Dabah is also a founding member of a 501(c)(3) nonprofit organization called K.I.D.S./Fashion Delivers that serves over 1,000 agencies and community partners.