The Indian YouTube channel ChuChu TV, which offers online entertainment for young children, has begun to receive more attention as it builds a humongous audience base for its educational programming.
The channel, which debuted in 2013, now has over 2.34 million subscribers and 2.68 billion views for its videos. The videos featured on the channel are geared toward providing educational entertainment that is engaging for young children between the ages of 0 and 5. In order to accomplish this goal, bright colors are used to animate popular nursery rhymes as well as original songs.
Although it began as a side project for web development firm, the animators and developers say that ChuChu TV has quickly become an important part of the company.
"We can proudly say we are the first ever YouTube channel to mix the concepts of surprise eggs and nursery rhymes. Furthermore, we now have a separate art team for this channel, and we already have hundreds of new concepts waiting to be executed," said ChuChu TV creative director Vinoth Chandar in a statement.
The creators recently launched a new channel, ChuChu TV Surprise. Geared toward programming for toddlers, the channel offers a cast of brightly colored and animated "surprise eggs" who encourage child viewers to sing, dance and have fun. A number of characters from its original channel will also be featured, including Mr. Harlo, the Finger Family Unicorn Elephant, who will teach viewers age-appropriate content on a variety of topics including colors, shapes, and animals. Additional characters are expected to make guest appearances on the channel.
"We wanted to do something unique, so we have started this channel with a series called âSurprise Eggs Nursery Rhymes,'" said Chandar. "Both surprise eggs content and nursery rhymes content on their own have a huge following of preschoolers on YouTube. We simply merged these ideas, and the results are showing."
The new channel debuted in March. In its first week it gained over 10,000 subscribers and 2 million views with just two videos available, writes Todd Longwell for Video Ink.
The creators of the two channels are currently working on developing a number of mobile apps that will compliment the engaging content found on the YouTube channel. More YouTube channels are expected to be released by the end of the year, and the team is also participating in discussions with licensing companies in the United States as part of an international merchandising deal.