âSpeak up,' an original documentary charting the everyday stories of bullied kids in America, premieres on Sunday March 18th at 5:30pm (ET/PT) in a commercial free telecast from the Cartoon Network.
It will seek to explore all sides of the problem, featuring interviews not only with the abused children, but with the bullies themselves and the children who find themselves bystanders to bullying.
"Our ongoing research and direct conversations with kids told us plainly that bullying was a major issue most kids believed they could do something about it if given the right tools for dealing with it," said Stuart Snyder, president and chief operating officer for Cartoon Network. "This inspired us to create the âStop Bullying: Speak Up" campaign nearly two years ago and we hope that Speak Up is a program that families will watch together."
The documentary also features sports stars such as Chris Webber, Matt Wilhelm and Joey Logano, among others sharing their experiences of bullying and encouraging kids to have the courage to reach out for help and overcome the embarrassment that comes with trying to explain the situation to adults.
Although the program is designed to speak directly to kids by kids, it's encouraged that parents to watch with their children. Bullying prevention expert and author Rosalind Wiseman will be appearing before, after and during the telecast to provide further in-depth explanation of key bullying issues in addition to answering questions online.
If you miss the premiere at 5:30pm there will be an encore broadcast at 8pm the same evening.
Speak Up also will be posted in its entirety on the website for ongoing viewing by students, parents, educators and community leaders. Further viewing of Speak Up across multiple digital platforms will be facilitated free of charge to customers through Comcast Xfinity, Facebook, iTunes, Xbox 360+Kinect and YouTube.com, each for at least two weeks following the world premiere.
âSpeak up' is part of the award winning âStop Bullying: Speak Up' pro-social campaign.