NASCAR Invests in Schools Branding

School Media, an organization that looks to bring positive and inspiring school advertising that affirms positive messages focused on health, nutrition, education and safety in poor and struggling districts, has announced a partnership with NASCAR's TRG Motorsports and its No. 71 car, says a press release.

School Media's adverts appear in hundreds of schools across the United States. And the organization boasts of a waiting list of over 3,000 more schools wanting to partner with them as they secure more and more advertising spaces across US schools.

"We have a passion and a purpose to both inspire kids and help schools in dire financial straits," said School Media President Greg Meyer.

"Partnering with a forward-thinking group like TRG Motorsports is going to help spread our message to millions and millions of teachers, administrators and students across the country as a result."

School Media's logo and branding was featured prominently on the front hood and side panels of TRG Motorsports' No. 71 car during the Subway Fresh Fit 500 at Phoenix International Raceway and in the season-finishing Ford 400 at Homestead-Miami Speedway.

But School Media is keen to make clear that their brand of advertising isn't about pushing bad foods, such as potato chips or soda pop, on kids.

"It's about encouraging the type of healthy, safe, smart and sensible lifestyle all parents and teachers strive to instill in our children," Meyer said.

"Our advertisers must adhere to a strict set of standards. At the same time, we help thousands of schools across the country raise additional revenue that helps them hire more teachers, purchase more books and computers and fund important programs that otherwise couldn't exist."

TRG Motorsports fields a NASCAR Sprint Cup Series entry and has the capacity to run ARCA, Nationwide and the Camping World Truck Series.

"We are really excited to welcome School Media to our team," said TRG Team Owner Kevin Buckler.

"This is a great opportunity for School Media to not only to have on-track exposure for a great cause, but to spend some time getting to know NASCAR and what the most powerful marketing program on the planet can do for a company."

11 25, 2011
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