American Spanish language broadcast television network Telemundo has teamed up with Excelencia in Education, network channel Comcast NBCUniversal and the Smithsonian Latino Center in an effort to launch a yearlong campaign that focuses on encouraging students and parents to be more involved in STEAM (Science, Technology, Engineering, Arts and Mathematics) education.
The national pro social campaign, named Aprender es Triunfar (Learning is Succeeding), aims to improve on the organizations’ work to to provide useful tools and resources that benefit the Hispanic community. The campaign is promoted via two websites (telemundoteinspira.com/aprender-es-triunfar in Spanish and telemundoteinspira.com/learning-is-succeeding in English), writes Leslie Jaye Goff of Multichannel News.
NBCUniversal’s vice president of community affairs, Hispanic enterprises and content, Raquel Egusquiza, expressed their goal of expanding their commitment to Hispanic families.
“We are dedicated to providing Hispanics with the best information about education in the science, technology, engineering, arts and math fields as we work towards increasing Hispanic representation in those career fields.”
Excelencia in Education will be partnered up with Telemundo to create co-branded content such as “Latinas in STEAM”, which will relate to Women’s History Month in March 2015, and a major fact book co-branded with Aprender es Triunfar/Learning is Succeeding, that will include research and statistics on the current state of Latinos in education.
Institutions that offer degrees in STEAM education will also be encouraged to nominate their top programs for “Examples of Excelencia,”; a national initiative that plans to identify and improve programs and departments at the spearhead of improving educational achievement for Latino students in higher education. Nominations will begin in the first week of February.
Partnership with The Smithsonian Latino Center will aim to expand its circle of influence to a greater extent of Latino youth and families via its ¡Descubra! Meet the Science Expert series. The program will be introduced in three national cities and extend through this year’s Hispanic Heritage Month, that is scheduled to be from Sept. 15-Oct. 15.
eMerge Americas, NBCUniversal News Group and Telemundo have also entered into a multi-year media partnership which will provide viewers and users exclusive access to the groundbreaking global technology conference taking place in Miami on May 1st – 5th, 2015.
Managing Partner of Medina Capital and founder of eMerge Americas, Manuel D. Medina, stated the importance of the partnership.
“We created eMerge Americas because there was no bridge connecting the rest of world to the dynamic economic and technological growth occurring in Latin America. With more than 6,000 attendees, over 400 participating global companies and more than 100 sponsors in our first year, eMerge Americas is well on its way to becoming the most important technology event for all the Americas and significantly accelerating Miami’s ascent as the next great technology epicenter. Partnering with the respected networks of NBCUniversal News Group and Telemundo is critical to further shining a light on our important mission.”
Chairman of NBCUniversal, Hispanic Enterprises and Content, Joe Uva, mentioned how the partnership would greatly benefit the Hispanic community.
“Latinos are technically savvy, socially connected and early adopters, wielding a buying power in excess of $1 trillion. Partnering with e-Merge to leverage NBCUniversal’s unmatched reach among all U.S. Hispanics across both languages will allow technology innovators and disruptors to tap into one of the fastest growing markets in the U.S. and throughout Latin America.”
The program has so far equipped students with backpacks in important Hispanic markets, held an education town hall meeting and released a documentary film named “Underwater Dreams” in Los Angeles and New York.