Amazon has announced The Amazon Student Scholarship to be awarded to 50 full-time undergraduates that will pay $5,000 in tuition costs and offer an additional $500 for textbook purchases from Amazon.com.
"Four years ago, we launched Amazon Student to help students save money on everything they need for school""from textbooks to laundry detergent," said Ripley MacDonald, Director of Student Programs at Amazon. "We continue to add value to this program, and are excited to launch the Amazon Student Scholarship today, which will reward students who demonstrate extraordinary ability in leadership and innovative thinking."
The company is currently accepting applications for the Amazon Student Scholarship from members of the Amazon student program who are full-time students of an accredited, non-profit two or four-year school, or who plan on being enrolled by fall 2015.
Applications will be accepted through November 20. Scholarship money will be distributed based on GPA, community involvement, and leadership experience. Finalists, announced in January, will be asked to write an essay. Winners will be announced April 2015 with the money awarded in July, just in time for the fall 2015 semester.
The scholarship is not merely a charitable donation on the part of Amazon. Students will be chosen who are the brightest, most active students in their communities, who are also Amazon Student members of course. Winners will become ambassadors for the Amazon company.
The larger goal of the scholarship is to spread the word about Amazon's student program, a discounted version of Amazon Prime.
Amazon Student is a program that offers students free two-day shipping on items, as well as special promotions and deals. Also included is unlimited streaming of movies and TV shows, songs, and access to the Kindle lending library. After a six-month free trial, students pay $49 a year, half the price of the regular Amazon Prime membership, for the service. If a member refers a friend, they each get an additional $10.
Members of the program can also participate in "Amazon Student Day", which will take place on September 25, where they will be able to partake in special deals on a number of items, such as LED TVs, Kindle Fire tablets and Sony PlayStation bundles.
And with one of the requirements of the scholarship being membership in the Amazon Student program, the company is sure to see more people signing up.
Amazon opened as an online store in July 1995 directed by three principles: focusing on the customer rather than the competition, a passion for invention, and thinking in the long-term. Throughout its tenure in the online retail market Amazon has established many practices to solidify its lead in the sector, such as customer reviews, 1-click shopping, personalized recommendations, and Amazon Prime.