Ten United States companies including computer and software giants Microsoft, Apple, Google and Intel displayed their educational expertise at the second International Exhibition and Forum for Education, which saw more than 150 exhibitors and 30 experts in education over 5 days.
With around 50,000 visitors a day, the Exhibition gave the Forum visitors distinctive impressions, and received considerable praise.
Intel used the forum to demonstrate its strategies that are aimed at strengthening the spread and access of technology, utilization of technology in Education and build knowledge-based economies across the world.
Intel is pursuing various initiatives to enable teachers and students with the 21st century learning skills necessary to adapt and flourish in today’s economy.
The Middle East is an important marketplace for these companies, as Patrick Beiruty, Education Business Development Manager at Apple Middle East, confirmed.
Apple participates in the Exhibition as a Flagship partner, which produces and releases applications based on Apple programming languages, reflecting the company’s interest in modern educational methods.
Microsoft’s booth at the exhibition showed the various educational solutions offered by the company, including educational activities and student, teacher, school administration and parent observations and comments on the educational progress of each individual student.
“Organizers of the Microsoft booth think that investment in education assumes paramount importance in the KSA.
“In recent years, Microsoft has invested in the Kingdom, and played a major role in the development of information technology infrastructure providing support to government bodies, educational corporations and institutions, and NGOs.”
Google was also involved, looking to market its latest innovative programs that allow students to assist each other with their homework.