Adobe has introduced Slate, a free consumer app for the iPad, that is a creative digital storytelling app for business and education users. It was designed to help users with little to no web design knowledge bring together images, content and layouts in one professional looking digital narrative.
Slate is an app targeted to students, teachers, non-profits, small businesses and creative professionals. It is the successor to Voice, an animated video app that Adobe released in 2014.
According to Tech Crunch, Slate for the iPad is for anyone who wants to put together a highly visual presentation that mixes basic text and imagery in a digitally-friendly manner.
Slate offers a range of themes for setting the narrative’s tone. It comes with an intuitive user interface that lets the user choose the appropriate layout and theme for their story.
Slate also provides basic magazine-style layouts, motion graphics and fonts and the story created is responsive, and can be viewed on any device including tablets, smartphones, PCs and Apple OS devices.
As for sharing one’s digital narrative, Slate lets the user instantly share the content through a URL. Other options for sharing include website embedding, social media sharing, and sending by text message or email. Slate’s user-friendliness is highlighted by Jackie Dove of The Next Web:
“I got hold of a prerelease version of Slate and did not have to consult a syllable of documentation to create my first story — anyone can pick up Slate and run with it. My first story was ready in less than 10 minutes, and most of that time was spent deciding what images to use.”
Frederic Lardinois of Tech Crunch says Slate has nifty tools that make it an easy, creative app:
“to ensure the image isn’t cropped in odd ways, you can tell Slate what’s the most important part of an image and the app will then make sure that part is always visible, no matter what platform the user is on.”
The minimal interface and limited range of tools are construed as over-simplicity by Lauren Goode of Recode.net. Goode writes that both Adobe’s iPad apps, Voice and Slate are:
“[S]o simple that there isn’t a ton of room to stretch your creative legs. Hopefully some of these lightweight apps will start to hit the sweet spot in between.”
Slate enables iPad users to create appealing web content and even gives them the opportunity to add call-to-action buttons that link to other sites like social networks or help the reader learn more, volunteer, donate, subscribe and more.
“In today’s digital world, everyone wants to share engaging Web-based stories that stand out, but often people don’t have the right tools to easily create something impactful,” Paul Gubbay, vice president of product development at Adobe, said in a statement.
Adobe has presented Slate in a 30-second video. From creating newsletters, digital invitations for events and fundraisers, to educational projects and assignments, Slate offers the opportunity and tools to people with no design knowledge to create their own compelling digital stories.