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Celebs, Social Media Campaigns Imagine A World With No Math
CrowdRise and Twitter campaigns for Save the Children aim to rise $250,000 to develop numeracy.
The team from ‘The Daily Show with Jon Stewart’ have produced a video for Save the Children starring Michael Boatman (“Anger Management”), Julie Bowen (“Modern Family”), Simon Helberg (“The Big Bang Theory”) and John Oliver (“The Daily Show with Jon Stewart”). It’s titled ‘A World with No Math’ and is available here.
“As a child who loved learning but struggled with math, I dreamed about a world in which I’d never have to study Algebra again,” said Michael Boatman. “But as an adult I’ve learned the value of numeracy in an increasingly numbers-driven world. What would the human race achieve without math? In the words of Dean Wermer from Animal House: “Zero. Point. Zero.”
Through the A World with No Math Twitter promotion donors have access to math gifts such as rulers, protractors and measuring tape autographed by the celebrities in the video. Use #math to follow the updates or join in the conversation.
“Math is essential to helping children succeed in school and the real world,” said Carolyn Miles, president & CEO of Save the Children. “While carrying out our community-wide program to boost children’s reading skills, we discovered the pressing need to build up children’s math skills as well. We were alarmed to find through our research that young children could not master simple math problems even after several years of schooling. To close this gap, Save the Children decided to launch its first global education program focused on math in remote, poor corners of the globe”
The CrowdRise campaign seeks to raise $250,000 and will run through August 18. Save the Children will use the funds raised during the campaign to implement its new math program, called Numeracy Boost, in Bangladesh and Malawi in 2012. They will measure what students already know regarding math and help develop teachers’ math skills and teaching skills to better aid the children. Numeracy Boost focuses on teaching children basic math skills both in and out of school.
CrowdRise is a fundraising site which aims to make raising money for charity fun. It has a custom built platform and game mechanics which provides fundraisers with a unique way to raise money for their causes. The site lets anyone turn their friends into an active base of donors for any cause. It was named a ‘Top 25 Best Global Philanthropist’ by Barron’s in 2011. It was founded by actor Edward Norton, Shauna Robertson and the founders of Moosejaw.
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