Coursera, JetBlue Team Up to Offer Courses on Flights

jet_blue

Jet Blue and Coursera are teaming up so that your next flight can be an educational one.

Ten e-learning videos including content from University of Pennsylvania’s Wharton School, the University of Edinburgh and Berklee School of Music so travelers can brush up on subjects from marketing to music, according to an announcement of Coursera’s blog.

Coursera will host the videos on JetBlue’s onboard wireless Internet service Fly-Fi, meaning at 30,000 feet JetBlue passengers have more options beyond movies and TV shows, writes Molly Greenberg for In The Capital.

The airline is setting a new standard of onboard content in the airline industry, says Jamie Perry, director of product development, JetBlue.

“Not only are we the only U.S. airline to offer free WiFi to customers, with our new portal, we are now taking it to the next level and provide endless hours of entertainment whether you want to read, learn or just relax watching a TV show,” Perry says in a release. “To make this a reality, we have partnered with some of the most respected content providers, with plenty more to come in 2015.”

The new phase of Fly-fi will roll out in the first quarter of 2015, so flyers can expect exciting things in the New Year, writes Tanya Gazdik Irwin for Media Post. Twenty Fly-Fi planes are expected to provide Coursera videos by the end of November and will be available on all of JetBlue’s 97 Fly-Fi equipped aircraft by the end of the year.

The content is unique in that it is available both on and offline.

Content from FOX, HarperCollins Publishers, National Geographic, Rouxbe, and Time Inc. is already available.

FOX will provide TV shows including New Girl, Sleepy Hollow, and Brooklyn Nine-Nine. Excerpts from The Heist by Daniel Silva, I Must Say by Martin Short, Flesh and Blood by Patricia Cornwell, Yes Please by Amy Poehler, and Endgame: The Calling by James Frey and Nils Johnson-Shelton, in addition to over 20 others, will be available from HarperCollins.

National Geographic shows will include Brain Games, Wicked Tuna and Ultimate Alaska. Learning videos on cooking will be provided by Rouxbe along with a free trial to use at home. Time will contribute issues of Instyle, Real Simple, Southern Living, Health Travel +Leisure, and People en Espanol and Golf, according to Broadway World.

“Our Fly­Fi Hub will set a new standard of onboard content in the airline industry. Not only are we the only U.S. airline to offer free Wi­Fi to customers, with our new portal, we are now taking it to the next level and provide endless hours of entertainment whether you want to read, learn or just relax watching a TV show. To make this a reality, we have partnered with some of the most respected content providers, with plenty more to come in 2015,” said Jamie Perry, director of product development, JetBlue.