Target Gives $1mil to Alliance for a Healthier Generation

(Photo: Flickr, Creative Commons)

(Photo: Flickr, Creative Commons)

The Alliance for a Healthier Generation has received a $1,000,000 one-year grant from the Target Corporation to foster healthy school environments by improving students’ nutrition, increasing physical activity, and provide wellness policies and education for students and families.

The grant will expand the Alliance’s Healthy Schools Program to reach more than 20 million students in 35,000 schools by 2017 in cities such as Chicago, Dallas, Detroit, Houston, Minneapolis, New York City, San Francisco, San Jose, and Seattle. The Alliance states that this new grant will fund efforts that will affect more than 20 million students.

“Aside from home, kids spend most of their time in school — where the Alliance is transforming environments to provide and promote good health,” says Dr. Howell Wechsler, CEO of the Alliance for a Healthier Generation. “Our work is perfectly aligned with Target’s new priority to support health and wellness for youth. We are honored to receive this support from one of the nation’s most respected brands, and we look forward to our partnership to ensure every child lives a long, healthy life.”

The grant is a piece of Target’s larger campaign to make wellness more affordable, accessible, and inspirational of its team members and communities. Target has partnered previously with local leaders and organizations in communities around the country who work in youth wellness and are trying to close the wellness gap for children. Target makes an annual gift of 5% of its profits to communities, an amount which equates to $4 million each week.

“At Target, we are committed to helping make wellness a way of life for our team members, guests and communities,” said Laysha Ward, chief corporate social responsibility officer at Target. “That’s why we are excited to partner with an impressive array of organizations who are already doing such important work to make an impact in the wellness space. Together, we will help remove barriers to wellness in our communities, working to increase the consumption of nutrient-dense food and physical activity of kids and families across the country.”

The Alliance’s Healthy School Program is a national initiative based in a six-step process that leads schools to create and sustain healthy environments. The organization was founded by the American Heart Association and the Clinton Foundation to empower and develop lifelong, healthy habits, especially for children. Any interested school or individual can enroll in the Healthy Schools Program and receive support in fostering healthier communities. One can enroll through the Alliance’s website.

The Alliance has partnered with the Minneapolis-based Target Corporation, which operates 1,792 stores. Founded in 1946, Target has long been a leader of social entrepreneurship, a school of thought that urges businesses to support the communities that have made them profitable. Target is one of the most popular stores nationwide, and it has undertaken substantial efforts to reinvest in the communities of shoppers that have been bringing the corporation business for over half of a century.