It is described as Apprentice-like, but the stakes for this TV show are in some ways even higher. Called The Ghana Challenge – or simply The Challenge – and airing on Ghana’s GHOne and GTV, the television program brings together 12 college graduates from the African country to compete against each other in a number of business-related tasks. The reward for the winner is entrance to a fully paid-for post-grad degree from Scotland’s Robert Gordon University.
The show, currently in its fourth season, is now down to the last six contestants who are this week geared up for the last round of challenges prior to the final elimination round before the season finale. This time around, the judges looked at their debating skills as each finalist offered their own solutions to the issues facing Ghana, including education, healthcare, and tourism.
The debate on arts and culture was an interesting one, some of the contestants were of the view that arts and culture has not been clearly defined so when voted into office would define arts and culture to know exactly what it entails in order to give it maximum attention. One of the contestants said currently a research is on going to know exactly how much art and culture contributes to the Ghanaian economy and with the results from this research; he would make sure to make the arts and culture industry attractive enough to ensure high patronage by both local and foreign patrons.
All the topics covered on the program were fundamentally about boosting Ghana’s economy and assuring its success in the future. To that end, contestants praised the investment made by the late President Mills in growing the country’s music industry. Contestants also thought that further investment should be made to market the country is an attractive tourist destination to encourage a larger number of foreign visitors to consider Ghana for their next trip abroad.
Since its inception, the program has been sponsored by the British Council, and the participants weren’t the only ones to have benefited from the publicity. RGU, which will provide a number of judges for the season finale, saw the number of applicants from Ghana “skyrocket” since it took part in The Challenge last year.
Over 4.5million people tune in for the live final of the show, which is organised and run by the British Council.
During the show, the contestants battle it out for the top prize on seven key tasks including a sales and business task, charity task and a product pitch. The scholarship board conducts weekly interviews and assesses the tasks to decide who is hired and fired before a public vote.