Corporations Rally for Bully Prevention Awareness Month

Barnes & Noble and Simon & Schuster announced today a collaboration with Cartoon Network to promote bullying awareness and deterrence during October’s National Bullying Prevention Month.

The promotion expands the reach of Cartoon Network’s Stop Bullying: Speak Up initiative into the more than 700 Barnes & Noble retail stores nationwide, online at Barnes & Noble and on Barnes & Noble’s NOOK eReading devices.

This partnership between the companies creates an opportunity to share resources for educators, parents and students on the latest in bullying prevention.

Barnes & Noble stores across the country will feature Stop Bullying: Speak Up signage in addition to selections of books for educators, parents, and kids to recognize National Bullying Prevention Month.

During Barnes & Noble’s Educator Appreciation Days, Oct. 15 – 23, Cartoon Network will provide 50,000 Stop Bullying: Speak Up wristbands for educators to give to their students.

Barnes & Noble will feature a Stop Bullying: Speak Up page on their website. The page will feature video content from bestselling children’s, teen and adult authors, B&N Kids Expert Circle articles with tips and advice on how to deal with bullying, as well as Stop Bullying: Speak Up tip sheets for parents and kids.

Simon & Schuster is bringing its authors and resources on board to help promote Stop Bullying: Speak Up. Simon & Schuster has created a landing page with resources including videos, booklists and discussion guides at.

The recommended reading list on bullying issues and a video message against bullying from S&S authors will be available on Cartoon Network’s site, and on BN.

“We are excited to partner and directly reach educators, parents and students to empower more bystanders to take action to reduce and prevent bullying,” said Stuart Snyder, President/COO of Cartoon Network.

“Through these promotions, Stop Bullying: Speak Upmessages will be communicated through print as well as screens, reaching more young people and adults who care for them with inspirational stories during National Bullying Prevention Month and throughout the year.”

Cartoon Network is a division of Turner Broadcasting System.

“Barnes & Noble provides parents, teachers and children with books, magazines, and other materials that build awareness around this issue and encourage people to have an open a dialogue with one another to promote tolerance and acceptance,” said Mary Amicucci, vice president of Children’s Books for Barnes & Noble.

“We are so pleased to continue our bullying prevention efforts by partnering with Cartoon Network and Barnes & Noble on this initiative,” said Lucille Rettino, director of marketing at Simon & Schuster Children’s Publishing.

“We are dedicated to spreading a message of tolerance and acceptance by using our resources and enlisting our authors’ participation in support of Stop Bullying: Speak Up.”

The partnership between Cartoon Network, Barnes & Noble and Simon & Schuster will allow sharing resources across their websites, including a series of Stop Bullying: Speak Up PSAs.