Marketing Schools
As a professor or instructor of marketing classes at one of the 1,038 accredited marketing schools in the country, you play a significant role in shaping the future of this growing field. The graphs, statistics and analysis below outline the current state and the future direction of academia in marketing, which encompasses marketing training at the following levels:
- Marketing Certificate
- Associates degree in Marketing
- Bachelors degree in Marketing
- Masters degree in Marketing
- PhD degree in Marketing
Statistics
Professional Trends
National Employment growth for Marketing professionals
| 929,160 | 958,540 | 992,240 | 994,400 | 1,007,850 |
| 2006 | 2007 | 2008 | 2009 | 2010 |
|---|
- Dark Yellow: Actual Values
In 2010, 1,007,850 marketing professionals were working in the US. Between 2006 and 2010, the number of marketing professionals has grown by 8%.
And the growth for all careers between the years 2006 and 2010 was 1%. This trend is expected to contine until the year 2018.
National Salary percentiles for Marketing professionals
10th percentile |
$43,484 |
25th percentile |
$60,216 |
50th percentile |
$84,980 |
75th percentile |
$117,494 |
90th percentile |
$152,369 |
The median yearly salary earned by marketing professionals, in 2010, was $84,980. This is 58% more than the national median salary for all professions, which was $68,155 per year.
National Median Salary Growth For Marketing
| $75,942 | $79,204 | $82,012 | $83,746 | $84,980 |
| 2006 | 2007 | 2008 | 2009 | 2010 |
|---|
- Light Blue: Salaries
Marketing professionals' salaries have grown by 12% between the years 2006 and 2010.
Educational Trends
National Marketing Student enrollment growth by degree
| 1,979 | 1,989 | 2,094 | 2,147 | 2,125 |
| 33,232 | 33,853 | 33,758 | 33,988 | 34,373 |
| 38 | 49 | 51 | 36 | 46 |
| 2,663 | 2,509 | 2,144 | 2,125 | 1,986 |
| 663 | 716 | 789 | 819 | 795 |
| 2006 | 2007 | 2008 | 2009 | 2010 |
|---|
- Yellow: Associate's Degree in Marketing
- Blue: Bachelor's Degree in Marketing
- Red: Doctorates Degree in Marketing
- Light blue: Master's Degree in Marketing
- Grey: Certificate in Marketing
The career outlook for marketing professionals is showing a rapid change. However, on the educational front, the story is quite different. In 2006, 38,575 students graduated from marketing degree programs in the US. In 2010, 39,325 students graduated from marketing schools.
This represents a 2% change in 4 years. This growth in the number of students graduating from marketing courses is less than the 12% growth nationally for students graduating from institutions of higher learning in general.
Marketing Programs offered Nationwide
associate |
234 |
bachelor |
690 |
master |
108 |
doctor |
16 |
Certificate |
115 |
| Total | 1,163 |
As student graduation numbers are up, the number of schools offering marketing programs has also increased. In 2006 there were 21 marketing schools across the nation, and in 2010, there were 1038 schools.