Marketing Schools In California
California has 20 accredited marketing schools where marketing faculty who teach marketing classes can find employment. The following statistics and charts help analyze the current state of the marketing academic community in California, and the future trends in marketing training at the following levels:
- Marketing Certificate
- Associates degree in Marketing
- Bachelors degree in Marketing
- Masters degree in Marketing
Schools
Cities
Statistics
Professional Trends
California Vs. National Marketing Employment
| California | 155,590 |
| National | 1,007,850 |
Approximately 16% of the country's marketing professionals work in California state.
Employment Growth for Marketing professionals In California
| 136,870 | 150,150 | 157,320 | 159,810 | 91,050 |
| 2006 | 2007 | 2008 | 2009 | 2010 |
|---|
- Yellow: Actual Values
In California, the field of marketing is shrinking. In California, 45,820 less marketing professionals were working in 2010, than there were in 2006. This represents a 33% decline in the field. This decline is slower than the change in the number of marketing professionals around the country. Nationally, the number of marketing professionals has shrunk by 39% from 2006 to 2010.
Marketing VS. All Professions salaries in California
| $95,230 | $95,252 | $98,370 | $100,158 | $121,230 |
| $48,885 | $52,410 | $54,744 | $56,285 | $57,176 |
| 2006 | 2007 | 2008 | 2009 | 2010 |
|---|
- Light Blue: Marketing
- Dark Yellow: All Professions
As the number of marketing professionals is declining, the salaries paid to marketing professionals are increasing in California. In 2006 marketing professionals made a mean salary of $95,230 per year, and in 2010 they made $121,230 per year.
Salary percentiles for Marketing professionals in California
10th percentile |
$57,973 |
25th percentile |
$79,340 |
50th percentile |
$109,947 |
75th percentile |
$120,942 |
90th percentile |
$133,036 |
This represents a 21% growth in salaries. This growth is mirrored by state trends for all professionals. In the state of California, there is a huge variation in pay, within the field of marketing. The pay differential between the highest paid marketing professionals and those in the bottom 10% of the pay bracket is 36%
Average Salaries for Marketing professionals and related professions in California
Advertising |
$91,762 |
Business Administration |
$106,637 |
Business Management |
$121,280 |
Communications |
$56,800 |
Fashion Marketing |
$84,310 |
Fashion Merchandising |
$63,648 |
International Business |
$102,440 |
Marketing |
$100,852 |
Public Relations |
$116,020 |
Small Business |
$128,440 |
Marketing professionals in California earn, on average, more than their counterparts in related professions.
Educational Trends
Marketing programs available for each degree type for all schools in California
associate |
1 |
bachelor |
19 |
master |
9 |
doctor |
0 |
Certificate |
2 |
| Total | 31 |
As the number of marketing professionals is decreasing in California state, the number of students graduating from the 20 accredited marketing schools in California state is increasing. In 2006 there were 460 marketing graduates from marketing courses in California and in 2010 there were 794 graduates.
Thus there was a 73% percent increase in the number of marketing school degree or certificate graduates in California. 61% of these graduates received an bachelor's degree in marketing.