First, these conservatives have stopped being reactive. The days of the Left continually upping the ante with ever more outrageous acts, and spinning conservatives off in a hundred directions are wearing thin. The conservatives now thinking about throwing their hat in the campaign ring seem to recognize that they have to focus on, at most, three issues—ones most likely to energize the public. Rather than merely condemning the circumstances that brought these crises, they see the necessity of outlining a corrective plan if they expect to compete—and do it in sound bites, if possible.

See:  http://www.americandailyherald.com/20110608563/politics/the-agenda-game-part-iii-reframing-the-debate-recasting-the-agenda