Parents, students are focus of latest grant to Action for Healthy Kids

Chicago, IL (February 24, 2009) – Kellogg's Corporate Citizenship Fund has awarded $400,000 to galvanize parents and student leaders in their crusade for healthier children and healthier schools.The grant to Action for Healthy Kids will prepare parents and students to advocate for better nutrition and physical activity practices in their schools.

"Parents and student leaders are passionate about improving school health policies and practices, and they can be very influential.Unfortunately, they aren't always given good opportunities to get involved," says Rob Bisceglie, executive director of Action for Healthy Kids."Kellogg Company's grant will provide thousands of parents and students with the resources and knowledge they need to take action."

According to Action for Healthy Kids' Progress or Promises? report, approximately 80% of parents wish their children's schools provided more nutritious foods and more opportunities for physical activity.The grant will be used by Action for Healthy Kids' state-based volunteer Teams to inform, mobilize, and properly equip parents to become agents for change at their children's schools.

The Kellogg grant also will empower students, who have a unique dual influence on both school decision-makers and their peers, to become advocates.Projects enabled by the grant will build students' awareness of school wellness topics, train them to successfully and confidently share better health practices information with their peers, and to work with school administrators to implement student-driven nutrition and physical activity programs.

In addition to projects implemented by its Teams, Action for Healthy Kids will use a portion of the Kellogg grant to offer mini-grants to approximately 100 individual schools to initiate, expand, and promote school breakfast programs. Research shows that students who eat breakfast perform better academically and have better attendance.In addition to providing much-needed nutrition, school breakfast programs also provide an additional opportunity to teach children how to eat healthy – habits from which they'll benefit for life.

"Kellogg Company is pleased to partner with Action for Healthy Kids programs, and proud of the progress that our contributions have made possible in the past four years," said Dr. Celeste Clark, Kellogg senior vice president, global nutrition and corporate affairs.

In the 2007-08 school year, Kellogg-funded grants helped nearly 1,500 schools in 264 districts implement local wellness policies, contributing to better education and health of more than 53,000 students, 436 teachers and 120 parents and/or community members. Kellogg Company has supported Action for Healthy Kids' initiatives since 2005, including the national Healthy Schools Summit, Team leader workshops, and the pilot launch of Students Taking Charge.

About Action for Healthy Kids

Action for Healthy Kids® is a national non-profit organization that addresses the epidemic of overweight, undernourished and sedentary youth by focusing on improving nutrition and physical activity policies and practices in schools. This grassroots public-private partnership of 60 organizations and government agencies supports the efforts of Teams – comprised of more than 11,000 volunteers – in all states and the District of Columbia.Progress or Promises? What's Working For and Against Healthy Schools, which reveals the status of school wellness in America, is Action for Healthy Kids' most recent report. To learn more or to get involved with the Action for Healthy Kids Team in your state, visit www.ActionForHealthyKids.org.

About Kellogg's Corporate

Citizenship Fund Kellogg's Corporate Citizenship Fund is the charitable arm of Kellogg Company.With 2008 sales of nearly $13 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods.Kellogg products are manufactured in 19 countries and marketed in more than 180 countries around the world. Kellogg contributed more than $40 million in cash and $120 million in product to various charitable organizations around the world over the last five years.Visit www.kelloggcompany.com.